Hi, my name is David McLean. I’m the founder and graphic artist of Macland Artworks.
My 12th grade art teacher encouraged me to pursue art. After two and a half years of fine art studies at a liberal arts college in Montana, my focus shifted to commercial art, again a decision influenced by my core teacher. His advice to me: “Commercial art is difficult. It’s all about the detail and about doing it over and over until it’s exactly right.” That advice horrified me but cemented me firmly in the details as I pursued my visual communications degree at the Seattle Art Institute.
Graduating in December of 1986 left me with a choice, stay in Seattle or move to L.A. My brother was already working in LA and gave me the opportunity to live with him. Arriving without a single contact or job lead, my marketing strategy was simple – the yellow pages. I mailed letters to every design and creative firm in the book and then started following up with calls three days later. On call number 10, I landed my first interview and first creative job with a direct marketing firm in Malibu.
Over the next eight years, I worked as a freelance artist at various firms while doing side work as a messenger. By 1994, the city was changing fast. It was time to move on. Being familiar with the Northwest, I returned to Washington state, via a one-way airline ticket and an interview with a start-up print and copy shop in Sequim. The owner, Susan LeRoux. hired me that day to be the creative side of the shop. She was my guardian angel. I owe everything I have done in my recent career to the opportunity and wisdom I was graciously given by Susan.
My move to Seattle came in October of 1997. For my fiance, Karen, and I, it was time for a change. By December, I was working for a tech start-up that was a pioneer in its industry. They needed a graphic artist. My willingness to jump into the unknown landed me the job. Over my 15-plus years of employment, I learned that details matter, persistence pays off and change means opportunity. That opportunity was the creation of Macland Artworks.
About Macland Artworks
We create engaging art for small business’ websites. What does great art do for a small business website? It creates a relevant and engaging visual space for the business. This visual space is the backdrop for all content resources a customer would need to make informed decisions and to convert customers to doing business with you, whether online or a the brick-and-mortar business.
We’re about creating great art that supports the core content of the website.
As the core content is relevant, so is the art. Both work together to create a clear message about the products and services. Product details, and the ability to learn about them at a high level and in-depth level, are married to the visual art of the website. The art, by design, is simple and relevant to potential customers.
As marketing needs expand beyond the website, so does the need for art.
Art that tells a consistent brand story can be created for all marketing channels:
Blogs and Blog Posts
Social Media sites
Digital Teaching Resources
Customer Sales Presentations
All these art elements work collectively to create a visual network that engages customers and drives traffic from all marketing channels of the business.